3 Truths About Sales Effectiveness that Will Free you from the Doer-Seller Dilemma

For many lawyers and professional services providers, sales effectiveness is a struggle. Most have a limited view of how to sell and all of them struggle with the unique challenge of balancing two roles: doing the work itself and generating new business.     At GrowthPlay, we call this the “doer-seller” dilemma. The challenge is real, but so is the opportunity. Mastering the role of sales not only … Continue reading 3 Truths About Sales Effectiveness that Will Free you from the Doer-Seller Dilemma