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The Law Innovators’ Dilemma

The Law Innovators’ Dilemma

A difficult reality for many lawyers is that being the smartest person in the room is no longer a guarantee of success. Quality and technical expertise are table stakes for clients. Innovation offers the opportunity to add more value to the clients they serve, to attract and retain the best talent, and to build more sustainable businesses.

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Qualities of a High-performing seller #3: Understanding the buyer-seller paradox

Qualities of a High-performing seller #3: Understanding the buyer-seller paradox

Most sellers, particularly lawyers and other professional service providers, sell rationally: by trying to persuade or prove to the buyer why they are the best solution. But the science of sales tells us that buyers make their decision on what to purchase based on emotion or “gut feel” rather than a rational decision making. This problem—the mismatch between sellers’ and buyers’ behaviors—is called the Buyer-Seller Paradox. There is an inherent conflict between the way most buyers buy and the way most sellers sell.

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Qualities of a high-performing seller #2: Targeted generosity

Qualities of a high-performing seller #2: Targeted generosity

Many sellers treat networking as a short-term transaction: what can I get from this person now? They focus narrowly on identifying buyers who are ready to make a purchase. While this may lead to some quick revenue, the seller has missed the opportunity to develop long-term relationships that would lead to more sales down the road and build a relationship as more than just a self-interested salesperson.

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Qualities of a high-performing seller #1: Sales as an act of service

Qualities of a high-performing seller #1: Sales as an act of service

Traditional sales approaches operate mainly out of self-interest: the seller wants to get the buyer to behave in a manner that is good for the seller’s revenue generation, even when that is not in the buyer’s best interest. A traditional seller focuses narrowly on making the sale that is right in front of him or her.

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Growth mapping vs. strategic planning

Growth mapping vs. strategic planning

Traditional Strategic Planning is an important aspect of an organization’s preparation for the future. But at GrowthPlay we aim to help clients not just prepare but evolve in ways that will allow them to thrive in the future. To do that they must optimize their growth engine by asking a different set of questions than they might in traditional strategic planning. We call this process Growth Mapping because the objective is to map where you are today to where you want to be in the future, and identify the requirements, priorities, roles, and activities that will get you there—based on what matters most to you.

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Startling news on client satisfaction with the AmLaw 20 marks opportunity for smaller firms

Startling news on client satisfaction with the AmLaw 20 marks opportunity for smaller firms

The organizers of the GC Thought Leaders Experiment, a study of the data contained in the in-house evaluations of more than 1,400 legal matters, recently released a remarkable finding: the largest and most pedigreed law firms, the AmLaw 20, lag behind the rest of the AmLaw 200—that is: the AmLaw 21-200—in providing high-quality client service. In other words, the assumption that the most lauded and most expensive firms will deliver work that is, on average, superior to their smaller competitors turns out not to be supported by the data.

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“Play your position”: How firm leaders can develop effective sellers and maximize talent

“Play your position”: How firm leaders can develop effective sellers and maximize talent

Attorneys face a challenge unique within the business world. They must perform both tasks central to business development: performing excellent service (doing) and acquiring new clients in need of service (selling). As law firm leaders look to the future, how can they approach managing and developing their attorneys to be effective doers and sellers? Our webinar “Play Your Position” offers tools in two management areas…

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