Sales plan produces 68% increase in sales
The client, a national cable and telecom provider, had launched a new core product within the company’s portfolio. Their inbound sales team (3,000+ agents) was viewed as the primary selling channel, but the client struggled to get its teams to adopt the new service. Front line salespeople were confused about the product and unsure how to work it into conversations with customers.
The objective of the effort was to help inbound call center agents offer the new product, without it feeling like an afterthought in the conversation (“do you want fries with that?”).
GrowthPlay built a sales plan geared toward helping frontline supervisors identify and coach bestselling techniques based on the company’s existing sales model.