Sales engagement efforts produce 35% increase in sales
The client, a consumer technology provider, introduced a new support and warranty service to support its core offerings. This ancillary service was launched to all channels, but there was no strategic vision for enabling the channels or managing performance. The service had some early sales success, but sales had stagnated and started to decline.
GrowthPlay focused on isolating the most critical sales channels and customizing an engagement strategy to the specific customer types and conversations. With that strategy in mind, the following elements were built to drive engagement: