Sales conference improves rep perception 78%
The client had invested significant resources in building a suite of value- added marketing tools for the company’s client base in textiles and manufacturing. These services were virtually ignored by the sales force and were not being introduced to the customers who would benefit from the support tools. Rather than conduct a traditional training with internal resources, the client wanted to take an alternative approach to engaging its team. The goal was to increase awareness and improve the sales team’s perceived value of the offering.
The sales team is tenured with 10+ years of experience and brought many pre-conceived ideas related to how training and new initiatives were previously introduced to the field. The approach needed to feel distinctly different from prior efforts to capture the team’s attention.
The GrowthPlay team composed the event into a two-and-a-half-day seminar consisting of 45-60-minute facilitated learnings sessions, each with the following elements: