Imagine if selling your services were
as natural as delivering on them.

Make the right opportunities come through the door more often.

Revenue Acceleration Framework

GrowthPlay’s Revenue Acceleration Framework™

 

It begins with target market analysis

To be successful, a revenue generation process must:

  • Target the right market.
  • Solve the right problems.
  • Position the right service.

We work with you to identify specific buyers and determine what is happening in their markets, so you can effectively articulate the problems your firm can solve.

It gets compelling with effective messaging.

GrowthPlay helps you align what you offer with how you communicate its value to your target audience. When you develop a message that effectively addresses your target’s situation, issues, concerns and opportunities, you become interesting, memorable and stand out from the pack.

It leads to building strong relationships.

Once we identify clients and clarify problems, we help you build authentic, strong relationships through a variety of lead generation activities. The right lead generation programs maximize time and effort and expand the sales funnel. As a result, more of the right opportunities come through the door more often.

It requires a consistent approach to closing the sale.

GrowthPlay’s sales execution model helps your team create a consistent approach to client meetings and client pitches. We provide a series of steps to help your personnel become more confident, knowledgeable, and responsive to a prospective client’s true issues and needs.

It requires retaining and strengthening existing relationships.

Existing accounts are the most important revenue generating asset any organization has. Yet firms typically use less discipline and spend less time in developing their current client relationships than they would like.

It stays relevant by succeeding through constant innovation.

For any organization, the key to remaining competitive, to generating and delivering value and results, is staying ahead of client needs. We’ll ensure you engage the right people and the right innovation opportunities. Such opportunities are integral to gaining and keeping your target market’s attention and fostering ongoing interest in your services.

Maintaining leadership, organization and infrastructure.

All too often, culture, people and tools are not aligned to support a sales cycle. GrowthPlay helps develop the process and tools you need to improve and align your firm culture and people in a way that fosters greater revenue and growth. In the process, you create an environment that enables the firm to become the best version of itself.

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