Our Team

Debra Baker

Managing Director

Debra Baker is a journalist turned lawyer focused on helping drive law firm growth in revenue and expand client relationships in a profession undergoing dramatic change.

At GrowthPlay, Debra brings more than 25 years of experience in the legal market to oversee the Professional Services Team’s Strategic Growth & Innovation Initiatives. Prior to this role, she founded Law Leaders Lab, served as head of business development for an AmLaw 100 firm, and as marketing director for a legal technology company. Additionally, she was a senior writer for the ABA Journal, where she received numerous awards for her coverage of issues related to law firm management, women in the law, and talent management. Debra is a frequent speaker on the topic of law innovation, new business development, and sales performance. She currently serves on the board of directors for the Northwestern Law School Center for Practice Engagement & Innovation.

Debra’s blend of journalism, legal, and business experience provides her with a distinct perspective when it comes to delivering new approaches in clear and compelling ways. Clients appreciate her willingness to tailor projects and programs to meet the unique needs of their organizations.

Debra is active in the San Diego community, having served on the boards of several non-profits, including Pro Kids/The First Tee of San Diego and the Thursday Club Foundation. She has been recognized among the San Diego Business Journal’s “Women Who Mean Business,” and by San Diego Metro Magazine’s “Women Impacting San Diego.”

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