Not everyone who generates revenue is called a “salesperson.” Many attorneys not only practice their craft every day, they also must develop and sell the work. And often these experts don’t like it or feel out of depth. GrowthPlay’s proven proprietary methodologies enable these doer-sellers to build their businesses as successfully as they practice their disciplines.
Doer-sellers often believe they lack expertise in business development, or simply don’t like it. So we start with something they rightly know and value: themselves and their abilities. With our approach, we show them how to use their specific natural capabilities to build their practice and outperform their goals. We help them rise to new levels of profitability – along with a rise in purpose and meaning.
You’ll build business-generation on a solid foundation of service. Service that provides solutions from a place of generosity. Service rooted in business relationship value that is authentic. And real.
At GrowthPlay, we equip your key decision makers with insight into what drives your growth, so you can identify, prioritize, align with, and invest in the best areas for future growth. Then we work alongside your doer-sellers, helping them:
Equip individual attorneys with greater business development skills and acumen to improve individual revenue generation
Help individuals successfully cross-sell all of the firm’s services
Establish discipline and consistency in your business development activities to drive greater predictability in revenue
Align individual business developers into effective business development teams (e.g., client teams, practice teams, and
Manage, coach and mentor others to achieve greater business development results
Learn more about our 6-step
Sales/business development best practices
Capability activation, skill building & coaching
Equipping leadership to empower professionals
Aligning team members for disciplined execution
Identifying and prioritizing a firm’s drivers and priorities to get, grow and guard revenue
Enabling lawyers to adapt and change to evolving client needs